

Vendors are aggressively pushing the “stack” purchase and organizations are purchasing these complete solutions.Customers are expanding their definition of enterprise platform to include business intelligence and performance management.Big Four BI vendors include IBM, Microsoft, Oracle, and SAP Business Objects.Summary of Gartner BI Megavendor Evaluation and QlikTech International AB and by pure-play BI vendors Information Builders Inc.
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Unfortunately, this evaluation did not include up-and-comer BI vendors such as Tableau Software Inc. Moreover, they provide suites of applications that can include performance management suites, data quality tools, data integration tools, and data warehouse database management systems (DBMS).

The “Big Four” are considered megavendors because they provide customers with much more than just a business intelligence software platform. This integrated approach, as well as the fact that many enterprises already have these vendors’ ERP and information management applications in place, is swaying customers to standardize on one of their BI platforms. Gartner Peer Insights Customers’ Choice constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates.Although they’re not pure-play business intelligence vendors, IBM, Microsoft, Oracle Corp., and SAP Business Objects own two-thirds of the $6 billion business intelligence (BI) market because they have optimized their BI platforms to work well with their respective enterprise and information management applications, according to Gartner Inc. and/or its affiliates and is used herein with permission.

Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Gartner or its affiliates. The GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark of Gartner, Inc. Gartner Peer Insights Customers’ Choice constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates. Appeared as Tableau Software in the Magic Quadrant for Business Intelligence and Analytics Platforms, 2013. This report was named Magic Quadrant for Business Intelligence and Analytics Platforms (2013-2017), Magic Quadrant for Analytics and Business Intelligence Platforms (2018-2021). Gartner Magic Quadrant for Analytics and Business Intelligence, 15 February 2021, James Richardson, Rita Sallam, Kurt Schlegel, Austin Kronz, Julian Sun. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact.

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